Advertisement campaign of the Knyazhye Ozero settlement
To support the Knyazhye Ozero project, SAPSAN Group of Companies launched an enticing program for potential customers called "Live today—pay tomorrow".
The idea of the "Live today—pay tomorrow" program was to offer the customer a three-year installment payment plan, during which the monthly payments must be not less than 1 % of the cottage's cost.
The remaining sum had to be paid after a three-year period. This offer was unprecedented for the Moscow region's countryside housing market and allowed SAPSAN to considerably increase sales in order to speed up the construction and completion of houses in Knyazhye Ozero.